Also known as heat-not-burn tobacco products, the devices heat up a cigarette without. “The new stock will filter through naturally, although retailers are able to order new kits via PML’s Digital Trade Engagement Platform now. But now a new smoke-free alternative called heated tobacco is slowly gaining a foothold in the U.S. O’Dowd said: “Fully compatible with existing HEETS tobacco sticks, IQOS Originals Duo will begin replacing IQOS 3 Duo, with no buy-back or product swapping necessary. PML said the new product makes use of revamped design features alongside the firm’s Heatcontrol Technology that uses a flat, wide ceramic blade to heat tobacco from the inside of the product without producing smoke. The new device comes in a kit with a compact, lightweight holder and two packs of HEETS at an RRP of £39. More than two-thirds of the repsondents to this survey said they would look beyond competition with other stores to work together to help their community to go smoke-free.Īiming to push this potential of the heat-not-burn subcategory further, PML recently rolled out its new IQOS Originals Duo heat-not-burn product, an advancement to its previous IQOS 3 Duo, the firm said. On top of this, the firm also commissioned a survey, which included more than 1400 convenience retailers, to find whether they would forego competing with other stores if it meant they could help their community to make the swap to smoke-free options. Talking about the promise the heat-not-burn category shows, O’Dowd cited data from PML’s first quarter results that found that the firm’s HEETS tobacco sticks accounted for more than 6% of the market share of the total industry sales volume for heated tobacco units. “For instance, if we look at heat-not-burn – a relative newcomer to the UK market – we see a category growing at over twice the speed of the e-cigarette category, which launched at least a decade earlier.” Then you have 14 drags or six minuteswhichever comes firstbefore the process can be repeated. Once it’s charged, you insert a HeatStick in the device, and wait 20 seconds till it lights up and vibrates. “We can see from data how this competition is shifting the landscape, by challenging the dominance of traditional categories and accelerating the pace of change. The IQOS device, which PMI refers to as the holder, needs a four-minute charge in the case between each use. Kate O’Dowd, head of commercial planning UK & Ireland at PML, said: “The race to switch adult smokers to alternative products between convenience retailers and large multiples, and the speed with which manufacturers and their brands are developing and commercialising the most innovative products to meet growing demand show everyone is feeling the heat. To help capitalise on this, though, Philip Morris Limited ( PML) reckons that retailers should stay stocked up on the latest technology advancements across the category to meet growing demands from customers. In April 2023 the average price for a pack of cigarettes with king size. Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS Starter Kit (RRP £39), and then consuming one pack of HEETS daily (RRP £5.50). POPULARITY for smoke-free nicotine products has been heating up across retail lately, making them key additions to any store owner’s range. IQOS is the number 1 heated tobacco product. To prevent youth access to IQOS and exposure to its advertising and promotion, the FDA is placing restrictions on how the products are marketed - especially through websites and social media - and requiring that advertising is targeted to adults.Customers warm to smoke-free goods A majorioty of retailers said they’d work together to get customers smoke-free. e-cigarette market.Īnother study published in Tobacco Control underscores these concerns: “Just as e-cigarettes, particularly the JUUL-style, promoted with a modern, high-tech image and harm reduction and ‘smokeless’ messages, appeal to adolescents, it is likely that IQOS, marketed in a similar manner, will also appeal to adolescents.” In fact, e-cigarette use grew 78% among high schoolers and 48% among middle schoolers in just one year from 2017 to 2018, and JUUL now accounts for three-quarters of the U.S. Unlike e-cigarettes, HNB devices are devices that resemble regular cigarettes, but they do not go through the process of burning tobacco. E-cigarette use has surged, especially among young people - many of whom never smoked cigarettes. The glo hyper+ device uses induction heating technology, which simply means that instead of burning the tobacco as you would with a conventional cigarette, the. The marketing of the product is particularly concerning because of the current youth e-cigarette epidemic, driven by JUUL. Truth Initiative® researchers found that IQOS may appeal to youth and young adults because of marketing that depicts the product as “sophisticated, high-tech and aspirational” and “sleek, exclusive items akin to iPhones.”
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |